Birds On Pasture...
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....are the exception not the norm. Read what conventional poultry farming looks like, what the humane alternative is, and importantly find out how you can help get birds out of confinement and onto pasture. Join the campaign to commit to eating only pasture raised chicken, get your local supermarket to stock pastured poultry in the meat department, and ask your favorite restaurant to feature at least one pastured poultry dish on its menu.
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At VITAL AWARENESS we want you to think long and hard about the chicken and eggs that you eat and how the birds that produced them were raised. Most likely they were intensively raised under factory farm conditions. Within factory farming there are two breeds of birds, 'layers', those that provide the eggs, and 'broilers', those that provide the meat.
You can take action as a CONSUMER or a CHEF...find out how below. |
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It doesn't have to be this way, there IS an alternative. There is a small number of farmers who are producing slow growing breeds of poultry that are raised outdoors on pasture. Birds raised outdoors are healthier, happier and if you are a foodie, tastier.
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Birds raised outdoors are able to engage in their natural behaviors of scratching and foraging for bugs and insets, dust bathing, nest building and being generally inquisitive and gregarious...in other words just being chickens!
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Take action...
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If you are a CONSUMER ...
You have the power to change the system. Here's how - 1. Buy only poultry products and eggs that come from birds raised on pasture. Use this link to find a pastured poultry supplier in your area 2. Pasture-raised poultry is more expensive than it's conveyor belt counterpart, so savor the taste, be mindful of what you are eating: buy less & waste less. 3. Join the Better Chicken Initiative through Compassion In World Farming USA 4. Contact us should you need help in locating a pastured poultry producer or brand, we would love to help. 5. Ask your supermarket to stock pasture-raised poultry and ask your local chef to feature a pastured poultry dish on the menu. Use the links below. |
If you are a CHEF or restaurateur ...
you are in the unique position to not only support local pastured poultry farmers but to also educate consumers through your restaurant clientele about the virtues of birds raised on pasture. And if your restaurant is in Georgia you can also promote pastured poultry through our once a year event week. A week when we all come together to celebrate the importance of poultry raised outdoors. Click on the link below to find out more and how you can participate. Add a pastured poultry dish to your menu right away. Let us know about the dish(es) you are featuring and the pastured poultry producer, and we will promote you and your restaurant on social media. If you need help in locating a producer in your area please contact us. |